The mind has a few very strong “tendencies” or mechanisms which are predictable in their cause and effect. They are almost mechanical in nature and will have evolved robustly as survival promoting traits.

Being aware of the six rules of influence will help to control behaviour and responses – and its worthwhile as these rules underpin the vast majority of influential tactics.

The following is based on information from Robert Cialdini’s seminal book Influence.

This article is currently being written and will be continued soon.

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